Abu Dhabi's 2PointZero backs health tech giant WHOOP

Abu Dhabi-based investment group 2PointZero has announced its participation in WHOOP's Series G funding round, joining a raise led by Collaborative Fund. The move signals a significant bet on the booming consumer health technology sector.

Founded in 2012 and headquartered in Boston, WHOOP has built one of the world's leading health and wellness platforms. Its subscription-based wearables deliver continuous health monitoring, personalised coaching and actionable insights to members across more than 200 countries.

For 2PointZero, the investment is a strategic fit. "We believe WHOOP has built a defensible moat at the intersection of technology, health and data," said CEO Samia Bouazza. "It is a category-defining platform with strong unit economics, a deeply engaged community, and a clear path toward scaled profitability."

The global wearables market is projected to reach nearly $300 billion by 2032 — and 2PointZero wants a piece of it.

A Strong UAE Connection

WHOOP's ties to the UAE run deep. "We've been building our presence in the UAE since 2017, when we first partnered with Expo 2020 Dubai," said WHOOP founder and CEO Will Ahmed. 

"Today, the UAE has become one of our strongest international markets." The new investment is expected to accelerate that growth further.

The company recently launched its WHOOP 5.0 and MG wearables, named among TIME Magazine's Best Inventions of 202, and partnered with Unilabs to offer a 65-biomarker blood testing panel to UAE members.