Dubai’s wellness scene is about to get a major new player. Sacra, a Russian-inspired bathhouse and spa backed by Bulldozer Group, is preparing to open in Jumeirah with an ambitious promise: a ritual-led recovery destination that blends old-world bathing traditions with modern wellness tech.
Sacra is expected to open in Jumeirah in March 2026 © Mena Today
Dubai’s wellness scene is about to get a major new player. Sacra, a Russian-inspired bathhouse and spa backed by Bulldozer Group, is preparing to open in Jumeirah with an ambitious promise: a ritual-led recovery destination that blends old-world bathing traditions with modern wellness tech.
The timing tracks with what’s happening globally. Social bathing and sauna culture have been having a real moment, less quiet spa day and more communal, ritual-driven wellness that people build into their routines.
The Global Wellness Summit has highlighted the rise of community sauna spaces as a new kind of social wellness hub, and the broader industry numbers point in the same direction: global spa services are projected to grow from about $96.5B in 2024 to $147.1B by 2030, about 7.5% CAGR, while the sauna market is forecast to keep expanding through the next decade.
Set on 17B Street, Sacra is designed as a three-level complex spanning 2,400 square metres, positioning itself as the largest bath and wellness facility of its kind in the region. The layout is planned with separate men’s and women’s areas, and the concept leans hard into contrast: heat and cold, stillness and recovery, tradition and technology. Opening is currently slated for March 2026.
The headline attraction is a 50-square-metre Russian banya chamber, billed as the largest in the Middle East. Powered by a 55-tonne gas heating system, the space aims to deliver a true banya-style cycle using hot air, steam and water, paired with classic herbal whisks crafted from fir, birch and oak. In banya culture, these rituals are closely associated with recovery, circulation support, muscle release and deep relaxation.
Beyond the banya, Sacra is building out a full hydrothermal circuit. Guests can expect a Turkish hammam, Finnish sauna, speciality steam rooms, jacuzzis, ice baths and cold plunge barrels, alongside more contemporary additions such as cryotherapy, a pressure chamber, a floating therapy area and a salt grotto intended to support breathing and skin health. The spa menu will also include massages, body rituals and customised treatments delivered by trained therapists, with a focus on long-term wellbeing.
For those who prefer a more private experience, the venue will include three VIP suites with distinct themes. The Chalet Suite leans into an upscale alpine hideaway feel, the Moroccan Suite draws on natural textures and calming garden-inspired tones, and the USSR Suite takes a nostalgic route with warm red wood and vintage-style detailing.
Food is positioned as part of the experience. Sacra Restaurant will serve a mix of Mediterranean dishes, steakhouse staples and Eastern European comfort plates, along with lighter, wellness-oriented options. There will also be a dedicated caviar selection, an on-brand flourish for Bulldozer Group, known for high-end hospitality concepts.
Rounding out the offering is SKIN 111, an on-site longevity and wellness clinic providing medically guided treatments intended to complement the spa’s broader, full-spectrum approach.
Bulldozer Group founder and CEO Alexander Orlov has described Sacra as a response to Dubai’s growing demand for elevated wellness destinations, spaces built for genuine recovery, not just a few hours of downtime.
Sacra also signals the group’s first major push into the city’s wellness sector, following its success with luxury dining brands including Dragonfly and La Baia.
Sacra is expected to open in Jumeirah in March 2026.
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