The UAE’s tourism industry recorded remarkable growth in 2024, driven by strategic leadership, sustainable policies, and a robust vision for economic diversification, according to Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council.
In a statement highlighting the sector’s performance, Minister Al Marri revealed that hotel revenues reached approximately AED 45 billion last year, marking a 3% increase compared to 2023. Hotel occupancy rates climbed to 78%, placing the UAE among the top global destinations for hospitality.
The year also saw the inauguration of 16 new hotels across the seven emirates, raising the total to 1,251 hotels and 216,966 rooms—an annual increase of 3%. These developments underscore the country’s commitment to strengthening tourism infrastructure and enhancing visitor experience.
“The UAE continues to push forward with innovative tourism initiatives while fostering partnerships with local and international stakeholders,” Al Marri said.
“Our goal is to establish the UAE as the world’s top tourism brand by the next decade, offering exceptional and diversified travel experiences.”
In 2024, UAE hotels welcomed approximately 30.8 million guests—an impressive 9.5% rise from the previous year. This figure represents 77% of the total hotel guest target set by the 'National Tourism Strategy 2031,' achieved seven years ahead of schedule.
Bin Touq expressed confidence in reaching the strategy’s overall goal of attracting 40 million hotel guests annually. He also emphasized the importance of investing in special interest tourism, supporting Emirati talent in the sector, and reinforcing the UAE’s position as a hub for knowledge- and innovation-based economic growth.
The UAE’s tourism boom reflects its growing global appeal and highlights the sector’s critical role in shaping a resilient, diversified national economy.