Combining the precision of Swiss watchmaking with the rich traditions of Islam, Tom Morf and Pascal Stübi have crafted a unique innovation with their Zurich-based company, Aramedes.
Aramedes has successfully merged the artistry of Swiss horology with the spiritual needs of the Muslim community
Combining the precision of Swiss watchmaking with the rich traditions of Islam, Tom Morf and Pascal Stübi have crafted a unique innovation with their Zurich-based company, Aramedes.
Their latest creation, the 'Mecca Collection,' exemplifies this synthesis, offering a series of luxury watches designed for devout Muslims who value both elegance and religious observance.
The Mecca Collection is not just a statement of luxury; it’s a functional tool for Muslim faithful. Each watch in this collection boasts three core features:
Qibla Direction: A compass function that accurately indicates the direction of Mecca, ensuring users can pray facing the right direction no matter where they are
Prayer Times: Displays the five daily prayer times, helping users observe their religious duties promptly.
Fasting Periods: Indicates the fasting periods during Ramadan, facilitating the observance of this significant Islamic practice.
These features are seamlessly integrated with a dedicated smartphone application, allowing users to customize settings and receive timely notifications.
Initially, the Mecca Collection has found a strong market presence in several Arab countries, including the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, and Bahrain.
The founders, however, have their sights set on expanding the reach of their watches to the broader Muslim world, recognizing the high demand for such innovative timepieces.
Aramedes has successfully merged the artistry of Swiss horology with the spiritual needs of the Muslim community. The Mecca Collection stands as a testament to this fusion, offering a sophisticated solution that caters to the daily religious practices of its wearers while maintaining a high standard of luxury and elegance.
With plans for further global distribution, Aramedes is poised to make a significant impact in the luxury watch market, particularly within the Muslim world, where the blend of tradition and technology is highly valued.
By Bruno Finel
Hezbollah is preparing for a long war of attrition in south Lebanon, after Israel wiped out its top leadership, with a new military command directing rocket fire and the ground conflict, two sources familiar with its operations said.
Russia's Vladimir Putin held talks with Iranian President Masoud Pezeshkian on Friday in Turkmenistan, where the two leaders hailed their countries growing economic ties and similar views on world affairs, an entente viewed with concern by the U.S.
Lebanese Prime Minister Najib Mikati stated on Wednesday that "Arab and international" efforts to pressure Israel into a "specific duration ceasefire" in Lebanon are ongoing, lamenting what he called Israel's "intransigence."
To make this website run properly and to improve your experience, we use cookies. For more detailed information, please check our Cookie Policy.
Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.