Many international brands are boycotted like KFC © Mena Today
On a recent evening in Cairo, a worker cleaned tables in an empty McDonald's restaurant. Branches of other Western fast-food chains in the Egyptian capital also appeared deserted.
All have been hit by a largely spontaneous, grassroots boycott campaign over Israel's military offensive in the Gaza strip since the deadly Hamas attack in southern Israel on Oct. 7.
Western brands are feeling the impact in Egypt and Jordan, and there are signs the campaign is spreading in some other Arab countries including Kuwait and Morocco.
Participation has been uneven with only minor effects seen in Saudi Arabia and the United Arab Emirates.
At CES in Las Vegas, Nvidia CEO Jensen Huang unveiled the company’s next AI computing platform, Vera Rubin, and highlighted that a significant part of its performance depends on technology developed in Israel.
Israel said Lebanon's efforts to disarm Hezbollah are far from sufficient after the Lebanese army declared that it had established operational control in the south, raising pressure on Lebanese leaders who fear Israel could escalate strikes.
Israel's military said on Thursday it had carried out a targeted strike on a rocket launch site near Gaza City after identifying a failed launch, as questions mount over when the next phase of the Gaza ceasefire will begin.
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