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Geely expands into Egypt

1 min

Chinese automotive giant Geely has officially announced plans to export 30,000 vehicles in the near future, a move that aligns with the inauguration of its newly established factory in Egypt. 

Geely's expansion into Egypt reflects its broader global strategy to enhance its footprint in emerging markets © Mena Today 

Chinese automotive giant Geely has officially announced plans to export 30,000 vehicles in the near future, a move that aligns with the inauguration of its newly established factory in Egypt. 

This strategic expansion positions Egypt as a pivotal regional hub for Geely's operations.

Egyptian Prime Minister Mostafa Madbouly has voiced strong support for Geely's investment, highlighting the factory's potential to not only fulfill domestic automotive demand but also serve key markets across the Middle East and Africa. 

This initiative is a cornerstone in the Egyptian government's strategy to bolster its automotive sector and attract foreign investment.

The Egyptian government is actively pursuing industrial localization, signing seven binding agreements aimed at producing a minimum of 250,000 vehicles annually, with a future goal of reaching 500,000 vehicles per year. Geely's new factory is integral to this ambitious plan. 

Other key players include Malaysia's Proton, set to manufacture 50,000 vehicles annually in partnership with Al-Azhar Group, and a combined output of 100,000 vehicles from Itamco, GB Auto, and Abu Al-Fotouh factories. Global manufacturers like General Motors, Nissan, and Stellantis have also pledged to produce 75,000 vehicles annually in Egypt.

In tandem with these industrial advancements, Egypt has introduced policy changes to streamline automotive production. 

Notably, the government has temporarily suspended vehicle imports for individuals with special needs and has imposed restrictions on personal vehicle imports. These measures aim to prioritize local manufacturing and strengthen Egypt's position as a key automotive production hub.

Geely's expansion into Egypt reflects its broader global strategy to enhance its footprint in emerging markets. Known for its innovative designs, competitive pricing, and commitment to sustainability, Geely has rapidly grown to become one of the largest automotive manufacturers in the world. 

The company has expanded its global presence through strategic acquisitions, including Volvo Cars, Proton, and a stake in Daimler AG, further solidifying its international influence.

By Bruno Finel 

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