Skip to main content

Saudi Arabia to license alcohol in select locations from 2026

2 min Edward Finkelstein

In a landmark policy shift, Saudi Arabia has announced that beginning in 2026, it will license the sale and consumption of alcoholic beverages in approximately 600 designated locations across the country.

The Saudi government will authorize the sale of wine, beer, and cider—excluding spirits and drinks exceeding 20% alcohol content © Mena Today 

The Saudi government will authorize the sale of wine, beer, and cider—excluding spirits and drinks exceeding 20% alcohol content © Mena Today 

In a landmark policy shift, Saudi Arabia has announced that beginning in 2026, it will license the sale and consumption of alcoholic beverages in approximately 600 designated locations across the country.

This strategic move marks a significant transformation in the Kingdom’s traditionally strict regulatory stance on alcohol and is part of a broader vision to modernize its tourism industry, particularly in preparation for hosting the 2030 World Expo and the 2034 FIFA World Cup.

The Saudi government will authorize the sale of wine, beer, and cider—excluding spirits and drinks exceeding 20% alcohol content—only in controlled environments. These include:

Five-star hotels and luxury resorts

Licensed distributors and authorized embassies

Tourist hubs like the Red Sea Resort, Sindalah, and Neom

Residential compounds for expatriates

Designated international cultural and business events

The decision was influenced by the positive impact of similar models in neighboring countries, such as the United Arab Emirates and Bahrain, where regulated alcohol availability has enhanced tourist experiences and boosted foreign visitor numbers. Saudi Arabia now aims to replicate this success while balancing cultural and religious considerations.

While this policy signals increased openness, the authorities have stressed that alcohol sales will remain prohibited in open public spaces, private homes, retail stores, and for home production. Access will be tightly controlled, with licenses granted under specific conditions and strict regulations to ensure alcohol is consumed responsibly and discreetly.

Licensed venues will be subject to clear operational guidelines, and service staff will receive specialized training to manage alcohol provision in accordance with Saudi laws and customs. 

These steps are designed to prevent abuse, ensure cultural sensitivity, and maintain the Kingdom’s Islamic identity while accommodating international standards of hospitality.

A Strategic Move for Economic Diversification

The introduction of alcohol licenses is seen as part of Saudi Arabia’s Vision 2030 program, which aims to diversify the economy beyond oil, develop world-class tourism infrastructure, and attract foreign investment. 

Tourism officials believe this reform will lead to the creation of new jobs in hospitality, restaurants, event planning, and entertainment sectors, while also attracting global hotel chains and event organizers.

Already, several international hotel groups have initiated talks with Saudi authorities to modify their properties in anticipation of the new regulations. 

Tour operators and MICE (Meetings, Incentives, Conferences, and Exhibitions) organizers also view the policy as a positive step toward improving the international appeal and competitiveness of Saudi Arabia as a destination for global events.

Saudi Arabia’s move to allow limited alcohol sales reflects a desire to reposition itself as a modern, forward-thinking destination while upholding its deeply rooted values. 

The initiative balances economic ambition with cultural respect, aiming to cater to the expectations of international travelers without compromising national identity.

With a robust regulatory framework and collaboration with international hospitality experts, this reform may not only transform Saudi tourism but also set a new regional standard for modernization with cultural integrity.

Edward Finkelstein

Edward Finkelstein

From Athens, Edward Finkelstein covers current events in Greece, Cyprus, Egypt, and Sudan. He has over 15 years of experience reporting on these countries

 

Related

Subscribe to our newsletter

Mena banner 4

To make this website run properly and to improve your experience, we use cookies. For more detailed information, please check our Cookie Policy.

  • Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.

  • Analytics cookies help us to improve our website by collecting and reporting information on its usage.

  • We use marketing cookies to help us improve the relevancy of advertising campaigns you receive.