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Soft Power, Strong Vision – Made in Turkey

1 min Bruno Finel

The 4th edition of the Antalya Diplomacy Forum (ADF2025), organized by the Ministry of Foreign Affairs of the Republic of Turkey, is taking place from April 11 to 13 in the Mediterranean city of Antalya. 

President Erdogan met with Prime Minister Viktor Orban of Hungary on the sidelines of the 4th Antalya Diplomacy Forum ©  X

President Erdogan met with Prime Minister Viktor Orban of Hungary on the sidelines of the 4th Antalya Diplomacy Forum ©  X

The 4th edition of the Antalya Diplomacy Forum (ADF2025), organized by the Ministry of Foreign Affairs of the Republic of Turkey, is taking place from April 11 to 13 in the Mediterranean city of Antalya. 

This year’s theme, “Reclaiming Diplomacy in a Fragmented World,” underscores the urgent need to reinvigorate diplomatic efforts amid growing global instability.

More than just a high-level policy event, the Forum has become a flagship of Turkey’s soft power—positioning the country as a central hub for international dialogue. Under the leadership of President Recep Tayyip Erdoğan, the event serves as both a diplomatic platform and a strategic communications tool to enhance Turkey’s global influence.

The 2025 edition brings together an impressive lineup of global figures, including the presidents of Indonesia and Syria, prime ministers from Qatar, Hungary, and Libya, and foreign ministers from Egypt and Jordan. Also present are ministers from various African and Asian nations, UN officials, EU representatives, and special envoys involved in regional peace initiatives. 

Policymakers, academics, business leaders, media representatives, and civil society organizations are actively participating in the conversations, reflecting the forum’s growing reach and relevance.

According to organizers, the forum is a response to a world marked by widening geopolitical rifts, deepening inequality, the erosion of trust in international institutions, and the global fallout from technological and environmental disruptions.

Beyond the conference halls, the Forum reflects Ankara’s broader geopolitical ambitions. Turkey is actively pushing its influence in the Middle East, particularly in post-conflict Syria, where it supports the new authorities and seeks to shape the country’s future. 

At the same time, President Erdoğan has positioned himself as a vocal defender of the Palestinian cause, regularly denouncing Israeli policies and military actions, and calling for international accountability.

By hosting this high-level gathering, Ankara positions itself not only as a diplomatic mediator but also as a convener of diverse voices—an image that complements Turkey’s regional ambitions and strengthens its international legitimacy.

President Erdoğan has consistently used the Antalya Diplomacy Forum to project Turkey as a bridge between East and West, North and South—leveraging the country’s geography and political influence to play a more assertive role on the world stage.

In an age where traditional diplomacy often struggles to keep pace with complex challenges, the ADF is part of Turkey’s broader effort to redefine its international profile through soft power—an approach based on persuasion, partnerships, and perception.

Bruno Finel

Bruno Finel

Bruno Finel is the editor-in-chief of Mena Today. He has extensive experience in the Middle East and North Africa, with several decades of reporting on current affairs in the region.

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