An artful new collaboration between Princess Nourah Al-Faisal and luxury brand Asprey brings together Saudi Arabian aesthetics and British sophistication.
The 1781 Pochette capsule collection of Asprey x Nuun Jewels features five colours and patterns © Milo Brown
An artful new collaboration between Princess Nourah Al-Faisal and luxury brand Asprey brings together Saudi Arabian aesthetics and British sophistication.
The royal designer of Nuun Jewels teamed up with Asprey ahead of Saudi Arabia’s Jewellery Salon 2024 to produce limited-edition versions of the iconic Pochette 1781 by Asprey.
The Pochette 1781, as interpreted by Princess Nourah in five styles representing regions of the Kingdom through traditional embroidery and patterns, is part of the capsule collection that will be on display in Riyadh and Jeddah.
Saudi heritage and diversity is at the heart of the collection. Princess Nourah said: “My goal with this collection was to embody the five main regions of Saudi Arabia, by highlighting the regional difference and diversity of each region and the absolute beauty of our heritage.”
Princess Nourah said that each design reflected the essence of each of the five regions, “highlighting their intertwined colors and the beauty of their decorations and techniques.
“By embracing and celebrating the diversity within our heritage, I aimed to create a visual narrative that instilled a sense of pride and connection between individuals across the Kingdom,” she said.
The traditional clothing, architectural elements and vibrant colors that define each region are beautifully expressed through intricate and one-of-a-kind embroidered designs made with the finest materials and craftsmanship.
The Asprey x Nuun Jewels collection will be displayed at Jewellery Salon trade shows in Riyadh from Feb. 20-23 and Jeddah from Feb. 27 to March 1.
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