Beautyworld Saudi Arabia

More than 300 brands from 35 countries are set to attend Beautyworld Saudi Arabia 2024, the Kingdom’s only dedicated exhibition for the beauty, fragrance, hair and well-being sectors.

According to research from Statista, the value of the fragrances market in Saudi Arabia is set to reach $500 million this year, with further growth expected in the years ahead. Figures from Goldstein Research put the size of the country’s beauty market at $3.82 billion in 2021.

Syed Ali Akbar, show director at co-organizers Messe Frankfurt Middle East, said: “The fragrance category is always one that we are very proud of at Beautyworld, as it has deep cultural significance in the region, coupled with the boom in international interest in Middle Eastern manufacturers and scents.

“European and international fragrance houses are exhibiting in Saudi Arabia this year in larger numbers, and it’s great to see the global growth and the best sector leaders come together in Riyadh for what we know will be another exceptional show for both trade and visitors.”

As well as Saudi Arabia, Beautyworld exhibitions have been held in Dubai and Japan.

The latest event runs from Feb. 11- 13 at the Riyadh International Convention and Exhibition Center.