Saudi Arabia’s NEOM: $500 bln mega-project unveils new ‘tourism escape’

Saudi Arabia’s NEOM – the Kingdom’s futuristic $500 billion mega business and tourism project – has announced a new exclusive ‘tourism escape’ Siranna.

Situated on the Gulf of Aqaba coastline, Siranna is billed as an “ultra-luxurious destination” which will be home to a 65-key hotel, as well as 35 exclusive residences.

It will also have a signature beach club, spas, and state-of-the-art wellness facilities, winding discovery trails via foot or horseback to explore where the sea, mountain, dining and entertainment.

Aligned with NEOM’s strategy to designate most of its land across its destinations and cities as a nature reserve, the majority of Siranna will be preserved for nature and will combine innovative, ecological design and construction techniques to ensure the development seamlessly blends into the landscape.

“Siranna is an example of NEOM’s uncompromising efforts to create spaces in nature that support sustainable future living and nurture creativity, while offering the ultimate luxury hospitality experience,” NEOM said in a statement.

News of the development follows the recent announcements of other sustainable tourism destinations located in the Gulf of Aqaba. They include new sustainable tourism destination Leyja, which will be home to three boutique hotels led by luxury hospital group Habitas, and Epicon, - which will feature residential beach villas, hotels, and a luxurious resort.

Siranna is NEOM’s latest development and follows the announcement of the project’s flagship regions, including vertical city THE LINE, business hub Oxagon, luxury yachting destination Sindalah and the mountain resort of Trojena, which will all be powered entirely by renewable, clean energy.