Belonging to the subsidiary of the Kuwaiti franchise giant Al Shaya, the two brands, would have borne the brunt of the strong boycott campaign targeting the Western brands and stores that shared "apologetic" posts about the Israeli war on Gaza.
Stores of Starbucks and H&M will close permanently in Morocco before the end of 2023
Stores of Starbucks and H&M will close permanently in Morocco before the end of 2023 due to low demand tied to the ongoing boycott campaign against the companies, reported local Media Maroc Hebdo.
"According to reliable information, two major global brands, notably the Swedish ready-to-wear brand, H&M and the prestigious American coffee chain, Starbucks, will leave Morocco from 15 December," wrote the Moroccan publication.
The announcement has reportedly created an atmosphere of "anxiety within the economic circles in Casablanca," as both brands employed hundreds of Moroccans.
Speaking to several employees in the companies' stores said they are not in the loop of the alleged reports but are aware that the stores are financially struggling due to a lack of demand.
"It will be a disaster, we are over 100 employees. Where will we go after? Hopefully, the reports are not true," said a worker in a Starbucks store in Morocco to The New Arab.
Starbucks has 18 locations in Morocco, while H&M has only opened four stores in the North African state so far.
Egypt will host an international summit in the Red Sea resort city of Sharm el-Sheikh on Monday to finalise an agreement aimed at ending the war in Gaza, an Egyptian presidential spokesperson said on Saturday.
Residents entered the state-run Tunisian Chemical Group's (CGT) phosphate complex in the southern city of Gabes on Saturday, demanding its closure to prevent environmental pollution and respiratory illnesses, witnesses said.
Drone and artillery strikes by the paramilitary Rapid Support Forces on a shelter in the Sudanese city of Al Fashir killed at least 60 people on Friday night and Saturday morning, according to local activists.
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