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Holding a major entertainment content market in KSA is long overdue

1 min

Staging a world-class entertainment content market in KSA is a strategic move aligned with Saudi Arabia’s Vision 2030, aimed at diversifying non-oil sectors, particularly entertainment and tourism.

Patrick Zuchowicki

Staging a world-class entertainment content market in KSA is a strategic move aligned with Saudi Arabia’s Vision 2030, aimed at diversifying non-oil sectors, particularly entertainment and tourism. With substantial financial commitments, KSA is poised to emerge as a global hub for the rapidly evolving entertainment industry.

Amidst profound transformations in international film, TV, live events, and sports industries, marked by shifts in consumer preferences, technological advancements, and emerging marketplaces, the need for a cutting-edge market in KSA is evident. While global distribution markets have remained relatively unchanged, there's a crucial gap in capital infusion, hindering transformative deals.

Launching a pioneering event in KSA presents an opportunity to drive convergence of creativity and capital, uniting the entire spectrum of entertainment and its derivatives under one roof. From film and TV content to video games, music, comedy, theme parks, digital content creation, and more, this event would embrace the full tapestry of entertainment, propelled by the concept of "glocalization." (the fusion of "globalization" and "localization").

KSA’s unique position facilitates the connection between creators, producers, and critical financial resources, fostering innovation and investment synergy. By championing this synergy, KSA is poised to shape the future of the entertainment industry, making the staging of a world-class market long overdue and highly anticipated.

By Patrick Zuchowicki, the founder of DISCOP

DISCOP is a series of trade events focusing on the audiovisual, television, cinema, and digital content industries in Africa, the Middle East, and Eastern Europe.

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